Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Digital Media Expert, we specialize in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.
Utilize Negative Keywords
We all know that to be seen, you have to choose keywords relevant to your industry, product, or services. But, did you know that you can also use negative keywords to ensure your ads don’t appear in front of consumers who aren’t your target audience? Say you run a plumbing business specializing in residential services, you can add the terms ‘commercial’ and ‘industrial’ as negative keywords so that you don’t appear in front of an audience you don’t cater to. Utilizing negative keywords can help your AdWords management by saving on ad spend that you can put toward your budget on other campaigns.
Don’t Get Caught Up In Vanity Metrics
While it can be great to have a high impression and click-through rate, it will mean nothing if you’re not getting sales. Focus on the bottom line and forget the metrics that don’t tell you if you’re making money. A click-through rate doesn’t tell you anything except that you can write an ad that captures your audience’s attention — which is great, but you also need to sell them on the landing page too! When it comes to impressions, this statistic should only matter if your campaign is running for brand awareness. Any other time, your goal should be to increase the number of conversions for your business.
AdWords management can be a lengthy process to get sorted and optimized for the most efficient and effective results. When you’re staring deadlines right in the eyes you may realize you don’t have the time to go through every process with a fine-tooth comb. Luckily, there are now options to automate rules, such as bids and budgets as well as email reporting.
It’s a catch-22 — you’re most likely too busy trying to make your business success that you don’t have time to work on something that you can benefit from. With automation to save time, less stress about vanity metrics and more qualified traffic by involving negative keywords, you could be seeing a valuable increase in profit in next to no time!
At Digital Media Expert, we have AdWords management professionals ready to help you free up your time. Contact us today on +61 470 496 137 to see how we can grow your business together!