Want to know how your Facebook or Instagram ad campaigns are performing? Just ask a digital chatbot. Yes, that’s right, in the latest artificial intelligence advancement, ‘AI-Powered Ad Assistants’ are now on their way to replacing digital analysts!
Created by the team from Automate Ads, the Advertise.ai Zoey robot is a free chatbot that can be used through Facebook Messenger. Once installed, just type your questions, or select an option from Zoey’s suggestions. For example, if you want to know what the best age group by CTR was for the last week, just type in the question and see the data in a matter of seconds!
In a matter of seconds she can answer your questions, showing you anything from how many clicks your campaign had in the last week, to which country performed best in the last 30 days!
Other questions Zoey can answer (according to Andrew Torba from Automate Ads) include:
- How are my ads doing this month?
- How many impressions in the United States yesterday?
- Best gender by CPC this month?
- How much did I spend on ads this year?
- What happened on my ads account in March 2016?
- CPM last month?
- Best locations last week?
- What was my CTR today?
- Can I see a performance summary of last month?
- CPM yesterday?
Although Zoey is currently used with Facebook Messenger for Facebook/Instagram ads, Andrew Torba has revealed that there are plans to add Google AdWords and Twitter ads in the near future.
“Soon, you’ll also be able to chat with her from Slack and ask about data from any channel including Google Adwords, Twitter Ads, Google Analytics, and Automate Ads’ attribution tracking data. She will also soon be able to use this data to send you actionable suggestions to improve ad performance,” he said.
With these incredible advancements, there’s no limit to what we might see in the future. To keep up to date with industry news as it arises, be sure to subscribe to Digital Media Expert today!