So, you’ve created your website and paid attention to all the important details. You’ve even looked at the content you have used over and over to make sure it’s perfect. So why aren’t people making themselves at home and taking a look around? Luckily for you, we’ve provided the right information and some quick tips to improve site traffic.
With the average person taking only 59 seconds to decide whether your website is worthy of their time, you’ve got some serious pressure here. If you don’t spice up your website’s content and appearance to interest more of your audience, your visitor count will quickly diminish.
We live in a world where people need to be entertained, they need to be provided with pictures, videos and overall content that will interest them and hold their attention. Think of the look of your website as a make or break situation, if it doesn’t interest the consumer, why would they be interested in what you have to offer? Where’s the information? Where is the visual content? If it’s too simple and uninformative, people will lose interest and seek information on other websites. You need to strike a balance between the two.
It’s Not Structured Correctly
Does your website contain an abundance of drop-down boxes with links to other pages? Is your information a little hard to find? Unfortunately, it’s the attitude of many individuals to become annoyed when information isn’t easily found. We recommend that any additional information that can be found on the initial landing page be kept all in one spot. Do not bombard your viewers with unnecessary information. Keep it simple and easily readable. Also, make sure you place the key information about your business up the top of your pages, such as your content details and logo.
It Has Poor Graphics and Visual Content
It’s a habit of today’s online users to dislike websites and social media pages that are not coordinated to suit the page. Whether it’s colour, images or sizing, your website should have a theme, and your content should be created to adhere to it. Odd coloured fonts and randomly placed images put your viewers off and turn them away. Keep it sleek, simple, and have everything matching the theme of your site as well as the direction you wish to take it.
So, if you’re struggling to improve site traffic, consider altering its appearance to encourage more movement. When creating content, make sure it fits with the ideas that your website is centred around and that it matches your business goal.
Looking for a way to improve site traffic? Give the experts at Digital Media Expert a call today on +61 470 496 137!